HBO Defined counts down to the premiere of the fifth season of the iconic TV series Game of Thrones, it has activated a unique virtual game to engage with the growing number of followers here.
With the much-awaited brand new season of the adventure-fantasy series coming to Indian audiences exactly at the same time as its U.S. premiere – Monday, April 13, 6.30 am, and repeat telecast at 10pm, the channel has elaborate plans to engage with its many passionate fans and followers. For the first time ever, HBO Defined has launched a Game of Thrones micro-site which will be the focal point of its online promotional strategy. With a view to riding the hype and play up the ‘fight for the throne’, the site features an artfully designed game. Fans stand a chance to win a seat at the preview screening of the much awaited Season 5 premiere episode and exciting Game of Thrones merchandise by participating in the Fight For Your Throne challenge.
To know more: https://www.youtube.com/watch?v=4ihuner4F78
On FightForYourThrone.com, the channel plans to invite the fan to select his or her ‘army’ i.e. be one of the Starks, Lannisters, Targaryens or Baratheons. Then, with a stylised interface, the game entices the fan to delve in, either to battle against an opponent or go on a quest to earn gold – eventually seeking the grandmaster’s signature potions. For the GoT geek, this game is intriguing, addictive and most importantly, a platform to keep returning to once the new season rolls out.
Furthermore, the channel’s virtual plans are unique as in addition to three quests of different levels, one can win a chance to play the next level in the real world. In this ultimate test, fans will vouch to complete real-life quests, almost like a scavenger hunt with intriguing clues. The big prize, i.e. the ‘throne’ has been positioned as a seat at an exclusive preview screening of the new season’s first episode.
HBO’s innovative Fight For Your Throne campaign will not just rely on creative execution, but also a solid engagement through Facebook, Twitter, Comic Con and cross promo tie-ups.
For the 100% ad-free entertainment channel, this is an important step up in engaging directly with its viewers, and its team feels the urban Indians will only be too willing to participate in this carefully designed promotional activity.
Commenting on this gala activity, Monica Tata, Managing Director of HBO India says, “Game of Thrones isn’t just a regular TV show any more, it’s become a cult brand with a passionate base of followers. We are always looking to provide fans with new and exciting ways to experience the show. Through Fight For Your Throne, we aim create an all-round experience would simply gratify the fan’s wait for the next series and spike curiosity among many others.”
The fifth season of Game of Thrones will air in India simultaneously with its U.S. premiere on Monday, April 13, 6.30 am IST and will repeat at 10 pm only on HBO Defined, completely ad-free.
Since its debut Game of Thrones has become a worldwide phenomenon and the most popular series in HBO history. Last year, the series was the most searched television show worldwide on Google and the #1 most talked about show on Facebook in the U.S.